To be a global Institute of Visual Aesthetics- a multidisciplinary centre of excellence in the fields of Visual Science and Arts- synthesizing diverse streams of knowledge in the areas of information, entertainment, education and technology that enhance and enrich human experience and appreciation of beauty and arts.
To endeavor to be the best academic and research institution, focused on innovation and creativity, unflinchingly committed to building a new generation of artists, scientists and engineers under the broad canopy of visual science and arts and to this end, shall:
- Design and deliver academic courses relevant to video, television, the digital arts as well as both evolving and emerging forms of performance, design, and contemporary art
- Grow as an international research centre for television, video and the digital arts
- Contribute to building the highest standards of professionalism and ethics in these spheres